Nowadays, we often interact with various software solutions, using them for work, education, healthcare, shopping, and having fun. Trying to meet this demand, thousands of brands launch their websites, apps, portals, and digital platforms. They compete for the attention of a vast pool of consumers, displaying the advantages of their products or showcasing the excellent quality of their services. One of the major tipping factors in making a purchasing decision is the user-friendly and intuitive UX design of the business website or app selling them.
This article serves as a valuable guide on how to persuade a CEO to invest in UX design, presenting compelling arguments in favor of implementing SaaS UI/UX design best practices.
Why is UX design so important: a business perspective
Today, the global UX services market is valued at $6.4 billion — a relatively modest figure. However, all forecasts predict its meteoritic surge at a mind-blowing CAGR of 36%, allowing it to reach almost $55 billion in value within seven years. North America accounts for a third of this astonishing number.
Evidently, business sharks worldwide recognize the importance of investing heavily in the supreme UX design of their software products. This something is compelling statistics in the sector proving that the question "Why invest in UX?" is irrelevant. So what do the figures tell us?
A site's or a mobile app's design is what creates a customer's first impression. If user experience is substandard, 88% of them will never return to it, whereas three-fourths are likely to revisit the site if they are satisfied with the UX it provides. Additionally, 80% of people are willing to pay more for a better user experience. As reviews reveal, a successful mobile experience is the core of modern UX design since 85% of users believe that the site's mobile version should be at least as good as its desktop counterpart (and preferably better).
This conclusive evidence is the best justification for investing in UX design. However, if you aren't convinced yet, let's examine a company's KPIs that improve after its C-suite managers prioritize UX design.
7 Powerful reasons why investing in UX design pays off in spades
UX is not just something nice to have for your website or app. It is a strategic advantage that propels your business forward. What happens if an organization invests heavily in the UX design of its software and hires a competent UI/UX design agency?
1. An increase in conversion rates and sales
When visitors can't figure out what to do on your website, they'll leave without taking action — missing both their goals and yours. A well-thought-out UX design with a transparent user journey will guide people in the desired direction, making it easy for them to purchase a product, receive a discount, sign up for a newsletter, order a service, or contact the team, among other actions.
To reduce visitors' hesitation and confusion, the site should have a clear call-to-action (consider that 70% of small businesses don't have this button on their site!), an intuitive layout, and smooth navigation flows. When you implement those as UX design centerpieces, people move quickly down the conversion funnel and augment your sales indices. Surveys indicate that a 10% increase in the UX development budget can result in an 83% rise in conversion rates.
2. High customer retention and loyalty
When a person is satisfied with the customer experience they have received, they are sure to come back for more. Thus, you turn them from one-time site visitors into loyal customers, fostering their trust and building long-term relationships with the clientele. Moreover, the emotional connection and empathy that a superb UX design fosters help create a solid foundation for nurturing brand advocacy in the future.
3. Improved customer satisfaction
Effortless navigation across the website and accomplishing consumer goals turn the shopping experience into an enjoyable and stress-free mission, creating a pool of happy clients. Thus, money spent on UX design is a value-enhancing investment in the long run since satisfied users leave positive reviews, spread favorable word-of-mouth, attract referral customers, and recommend your products or services to family, friends, and colleagues. In this way, first-rate UX design monetizes your brand's perception.
4. A decrease in customer support costs
Unclear instructions, broken flows, and cluttered interfaces not only confuse visitors. They generate a multitude of queries and tickets for support teams to address. A good UX design addresses these problems before they arise. If users can find everything they need on the site themselves, the number of errors will plummet, and so will their frustration level. Consequently, the support personnel have fewer calls to handle, which allows business owners to reduce their number and thus save a pretty penny.
5. Saved time and money down the line
Strategic UX design is an investment: cutting corners today means paying premium prices for fixes tomorrow. Moreover, subpar design spells greater maintenance expenditures when owners have to pay through the nose for patches, tweaking, upgrades, or fine-tunings and splurge on fixes in case of a failure. A high-quality UX design at the site development stage is a future-proof investment against such instances, enabling companies to avoid significant expenses in the long run.
6. A boost in ROI and business value
A common misconception about UX design is that it is a vague undertaking that brings intangible results. However, the implications of UX design are entirely quantifiable and can be measured in increased sales, improved user feedback, reduced customer churn, and other tangible metrics. The numbers speak for themselves: investing $1 in UX design returns $100, resulting in a 9,900% ROI that drives measurable business growth — similar to how our clients experience a 1,200% increase in traffic and leads.
7. A sharper competitive edge
No matter how flawless your product is or how robust your marketing efforts are, you will end up in the red if your site's UX design is subpar. Weird flows, overly complex journeys, and messy interfaces can scare away potential customers and ruin even the most promising business project. On the contrary, foolproof navigation, a proper hierarchy of information, effective thinking patterns, intuitive flows, and a minimalist UI will streamline interaction with your site and help you stand out among competitors in the niche.
Why Dworkz is the UX partner you can rely on
In the realm of UX design, it is the expertise and experience of the vendor that carries the day. Dworkz's qualified and certified software engineers and designers possess both expertise and certification. With over 20 years of presence in the domain, we have mastered cutting-edge techniques and tools for implementing the necessary UI/UX design steps and delivering best-in-class UX design solutions.
Explore our success stories:
Kantola: Created engaging, user-friendly online training solutions that enhanced learning experience and platform adoption;
Collective Health: Developed intuitive healthcare platform interface for B2B clients;
Bullet Point Network: Designed data-driven user experience for financial services.
Final thoughts
Contrary to the erroneous belief that UX design is the icing on the website's cake, it is the success factor on which the company's survival and growth hinge. In today's oversaturated markets across most verticals, the design of business software products often becomes a competitive differentiator.
By investing in this mission-critical element, organizations can improve their sales and conversion rates, enhance customer satisfaction, and thereby increase client retention and loyalty. They can also reduce support costs, save on website maintenance expenses in the long run, increase the company's ROI and business value, and sharpen its competitive edge.
To bring such positive changes to your enterprise's KPI, you should entrust UX design projects to vetted professionals in the field who have in-depth theoretical knowledge of the subject and top-notch hands-on skills in this sphere. Dworkz ticks both boxes. If you recognize the strategic importance of investing in UX, contact us to reinvent your site's UX design and significantly improve customer engagement and satisfaction among your clientele.
